Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website at pizzalucegrill.click, place orders online, interact with our digital services, or otherwise engage with our business. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and in full compliance with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable federal and state regulations.

By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately. We encourage you to review this policy periodically, as we may update it from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.

This Privacy Policy applies to all visitors, customers, and users of our website and online ordering platform. It covers all personal information collected through our website, mobile-compatible pages, email communications, online order forms, loyalty programs, and any other digital touchpoints operated by Pizza Luce.

1. About Us / Data Controller Information

Pizza Luce is a food service business operating in the United States. For all privacy-related inquiries, requests, and concerns, you may contact us using the following details:

As the entity that determines the purposes and means of processing your personal data, Pizza Luce acts as the data controller under applicable privacy laws. We take our responsibility to protect your personal information seriously and have implemented appropriate technical and organizational measures to ensure its security and confidentiality.

2. Information We Collect

We collect various types of information in connection with your use of our website and services. The categories of personal information we collect include, but are not limited to, the following:

2.1 Personal Identification Information

When you create an account, place an online order, sign up for our newsletter or loyalty program, make a reservation, or contact us directly, we may collect personal identification information such as:

• Full name (first and last name)
• Email address
• Phone number (mobile or landline)
• Delivery address (street address, city, state, ZIP code)
• Billing address (if different from delivery address)
• Date of birth (when voluntarily provided for birthday promotions)
• Username and password for account registration
• Dietary preferences and food allergy information (when voluntarily provided)

2.2 Payment and Financial Information

When you make a purchase through our website or ordering platform, we collect payment-related information necessary to process your transaction. This may include:

• Credit card or debit card number (partially masked for security)
• Card expiration date and CVV/security code
• Billing name and address associated with the payment method
• Digital wallet information (e.g., Apple Pay, Google Pay)
• Transaction history and order records

Please note that we use industry-standard, PCI-DSS-compliant third-party payment processors to handle your payment card information. We do not store your full payment card details on our own servers. Your payment data is transmitted directly and securely to our payment processor in encrypted form.

2.3 Order and Transaction Information

Each time you place an order with us, we collect and maintain records of your transaction, including:

• Items ordered, quantities, and customizations
• Order date, time, and total amount
• Delivery or pickup preferences
• Special instructions or requests
• Promotional codes or discounts applied
• Order history and purchase frequency

2.4 Device and Technical Information

When you visit our website, our servers and analytics tools automatically collect certain technical and device-level information, including:

• IP address and approximate geographic location
• Browser type and version (e.g., Chrome, Safari, Firefox)
• Operating system and device type (desktop, tablet, mobile)
• Screen resolution and display settings
• Referring URL (how you arrived at our website)
• Pages visited, time spent on each page, and navigation path
• Date and time of your visit
• Clickstream data and interaction events

2.5 Usage and Behavioral Data

We collect information about how you interact with our website, including:

• Search queries entered on our site
• Menu items viewed and added to cart
• Features and pages accessed
• Session duration and frequency of visits
• Abandoned cart information
• Responses to promotions, surveys, or email campaigns

2.6 Communications and Customer Service Data

If you contact us through email, web forms, or other communication channels, we collect and retain:

• The content of your messages and inquiries
• Feedback, reviews, and survey responses
• Complaint records and resolution history
• Customer service interaction logs

2.7 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, local storage, and similar tracking technologies to collect information about your browsing behavior on our website. For detailed information about the types of cookies we use and how to manage your cookie preferences, please refer to Section 8 of this Privacy Policy.

2.8 Information From Third Parties

We may receive information about you from third-party sources, including:

• Third-party food delivery platforms (e.g., DoorDash, Uber Eats, Grubhub) when you order through their services
• Social media platforms when you interact with our social media pages or use social login features
• Marketing partners and advertising networks
• Analytics providers
• Publicly available sources

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Order Processing and Service Delivery

The primary purpose for collecting your personal information is to fulfill your orders and deliver our food services effectively. This includes:

• Processing and confirming your online orders
• Facilitating delivery or pickup of your food orders
• Processing payments and issuing receipts
• Communicating order status, updates, and confirmations
• Managing your customer account
• Providing customer support and resolving disputes
• Honoring loyalty rewards and promotional offers

3.2 Website Operations and Improvement

• Maintaining and improving the functionality of our website
• Diagnosing technical issues and errors
• Analyzing user behavior to optimize website design and layout
• Testing new features before full deployment
• Ensuring website security and preventing fraudulent activity

3.3 Marketing and Promotional Communications

With your consent (where required by law) or where we have a legitimate interest in marketing our services, we may use your information to:

• Send you promotional emails, special offers, and newsletters
• Notify you about new menu items, seasonal specials, or limited-time deals
• Deliver personalized marketing content based on your order history and preferences
• Run loyalty programs and reward campaigns
• Conduct surveys and collect feedback to improve our offerings
• Display targeted advertisements on third-party platforms

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected]. Please note that opting out of marketing does not prevent us from sending transactional or service-related communications.

3.4 Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations
• Responding to lawful requests from government authorities or law enforcement
• Enforcing our Terms of Service and other agreements
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public
• Preventing fraud, unauthorized access, and other illegal activities

3.5 Analytics and Business Intelligence

• Analyzing sales trends and customer preferences
• Measuring the effectiveness of marketing campaigns
• Generating aggregated, anonymized reports for business planning
• Improving our menu offerings based on ordering patterns

4. Sharing Your Information With Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information with certain categories of third parties in specific circumstances, as described below:

4.1 Service Providers and Business Partners

We work with trusted third-party service providers who assist us in operating our business and delivering services to you. These providers are permitted to use your information only to the extent necessary to perform their services on our behalf and are contractually obligated to maintain appropriate security and confidentiality. Categories of service providers include:

• Payment Processors: To securely handle credit card transactions and payment authorization
• Delivery Platform Partners: Third-party delivery services that facilitate food delivery to your location
• Email and SMS Marketing Platforms: To send promotional and transactional communications
• Website Hosting and Cloud Services: To host and maintain our website infrastructure
• Analytics Providers: Such as Google Analytics, to analyze website traffic and user behavior
• Customer Relationship Management (CRM) Systems: To manage customer accounts and communications
• Loyalty Program Providers: To manage reward points and promotional campaigns
• Fraud Prevention Services: To detect and prevent fraudulent transactions

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or governmental request
• Enforce our Terms of Service or other agreements
• Protect the rights, property, or safety of Pizza Luce, our employees, customers, or the public
• Investigate, prevent, or respond to fraud, security threats, or other illegal activities

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding involving Pizza Luce, your personal information may be transferred to or shared with the acquiring entity or successor business. We will notify you via email or a prominent notice on our website if such a transfer occurs and inform you of any changes to this Privacy Policy that may result.

4.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you with third parties for research, analytics, marketing, and other purposes without restriction.

4.5 Social Media Platforms

If you interact with our social media pages or use social sharing features on our website, certain information may be shared with or accessible to those social media platforms in accordance with their own privacy policies. We encourage you to review the privacy policies of any third-party social media platforms you use.

5. Data Security Measures

The security of your personal information is a top priority for Pizza Luce. We have implemented a comprehensive set of technical, administrative, and physical security measures designed to protect your data from unauthorized access, disclosure, alteration, loss, or destruction. These measures include:

5.1 Technical Safeguards

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Socket Layer (SSL) / Transport Layer Security (TLS) protocols
• Encrypted Data Storage: Sensitive personal information stored in our databases is encrypted at rest
• Secure Payment Processing: We use PCI-DSS-compliant payment processors and do not store complete payment card numbers on our own servers
• Firewalls and Intrusion Detection: Our servers are protected by firewalls and monitored for suspicious activity
• Access Controls: Strict role-based access controls ensure that only authorized personnel can access personal information
• Multi-Factor Authentication: Administrative access to sensitive systems requires multi-factor authentication

5.2 Administrative Safeguards

• Regular security training and awareness programs for all employees who handle personal data
• Comprehensive data protection policies and procedures
• Confidentiality agreements with employees and contractors who access personal information
• Regular audits and assessments of data handling practices
• Data minimization practices — we only collect and retain data that is necessary for our stated purposes

5.3 Incident Response

Despite our best efforts, no security system is completely impenetrable. In the event of a data breach that may affect your personal information, we will notify you in accordance with applicable state breach notification laws, including those applicable in the state where our business operates. We will provide timely notice and take appropriate steps to mitigate any potential harm.

We encourage you to use a strong, unique password for your account and to protect your login credentials. Do not share your password with anyone, and contact us immediately if you suspect unauthorized access to your account.

6. Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information under applicable law. We are committed to honoring these rights and provide the following mechanisms for you to exercise them:

6.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions (e.g., information needed to complete a transaction, comply with a legal obligation, or exercise free speech).
• Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. While we do not sell personal information for monetary compensation, we may share certain data with advertising and analytics partners. You may opt out of such sharing by contacting us.
• Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information to that which is necessary to perform our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will not receive a lower quality of service, be denied goods or services, or be charged different prices as a result of exercising your privacy rights.
• Right to Data Portability: You have the right to receive a copy of your personal information in a portable, machine-readable format.

6.2 General Privacy Rights for All Users

Regardless of your state of residence, we provide all users with the following options:

• Access and Review: You may log in to your account at any time to view and update your personal information.
• Opt-Out of Marketing: You may unsubscribe from marketing emails by clicking the "unsubscribe" link in any email we send or by contacting us directly.
• Account Deletion: You may request the deletion of your account and associated personal information by contacting us at [email protected].
• Cookie Preferences: You may manage cookie settings through your browser settings or our cookie consent tool, as described in Section 8.

6.3 How to Submit a Privacy Request

To exercise any of your privacy rights, please contact us using the following methods:

• Email: [email protected] (Subject line: "Privacy Rights Request")
• Website: pizzalucegrill.click

We will acknowledge receipt of your request within ten (10) business days and respond to your request within forty-five (45) days. If we require additional time, we will notify you of the extension and the reason for it. We may need to verify your identity before processing your request to protect against unauthorized access to your information.

You may also designate an authorized agent to make a request on your behalf. To do so, the agent must provide written authorization signed by you, and we may still require you to verify your identity directly with us.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Our retention periods are based on the nature of the information and the purposes for which it was collected:

When personal information is no longer needed for any of our stated purposes or as required by law, we securely delete or anonymize it in accordance with our data destruction procedures. Anonymized data (which cannot be used to identify you) may be retained indefinitely for research and analytics purposes.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, analyze website performance, and serve you relevant advertising. A cookie is a small text file placed on your device when you visit a website. We use the following types of cookies:

8.1 Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential for the website to function properly, including enabling you to place orders, log in to your account, and navigate our site securely. These cookies cannot be disabled without affecting the functionality of our website.
• Preference/Functionality Cookies: These cookies remember your settings and preferences (such as language, location, or font size) to provide a more personalized experience.
• Analytics Cookies: These cookies collect information about how visitors use our website, including which pages are visited most often and how users navigate through the site. We use tools such as Google Analytics for this purpose. The information collected is aggregated and anonymized.
• Marketing and Advertising Cookies: These cookies track your online activity across websites to display targeted advertisements relevant to your interests. They may be set by our advertising partners.
• Session Cookies: These are temporary cookies that are deleted when you close your browser. They help maintain your session as you navigate our website.
• Persistent Cookies: These cookies remain on your device for a set period and help us recognize you when you return to our website.

8.2 Managing Cookie Preferences

You can manage or disable cookies at any time through your browser settings. Please note that disabling certain cookies may limit the functionality of our website and affect your ability to place orders or access certain features. Most browsers allow you to:

• View cookies stored on your device and delete them individually or in bulk
• Block all cookies or cookies from specific websites
• Configure your browser to alert you when a website tries to set a cookie

For more information about managing cookies, visit your browser's help documentation or www.allaboutcookies.org. For California residents, you may also opt out of certain sharing of personal information for advertising purposes by following the instructions in Section 6.1.

8.3 Do Not Track Signals

Some browsers transmit "Do Not Track" (DNT) signals to websites. Currently, our website does not respond to DNT signals due to the lack of a universal standard for how such signals should be interpreted. However, we provide you with options to limit the collection of your information through cookie settings and opt-out mechanisms described in this policy.

9. Children's Privacy

Our website and online services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, solicit, or use personal information from children under the age of 13, and we do not target our marketing or services toward minors. Our ordering platform, account registration, and loyalty programs are not designed for use by children.

In compliance with the Children's Online Privacy Protection Act (COPPA), if we become aware that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will take immediate steps to delete such information from our records.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected]. We will investigate and take appropriate action to remove the information.

10. International Data Transfers

Pizza Luce is a United States-based business, and our primary data processing activities occur within the United States. Your personal information is stored and processed on servers located in the United States.

If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence. By using our website and providing us with your personal information, you consent to the transfer of your data to the United States for processing in accordance with this Privacy Policy.

We take appropriate steps to ensure that any international transfers of personal data are conducted in compliance with applicable laws and that adequate safeguards are in place to protect your information. If you have questions about the security of your data during international transfer, please contact us at [email protected].

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not owned or operated by Pizza Luce. These third-party sites have their own privacy policies, and we are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party websites you visit through links on our website.

This Privacy Policy applies only to information collected by Pizza Luce through the pizzalucegrill.click website and our associated services. It does not apply to third-party delivery platforms, social media platforms, or any other external websites or services, even if accessed through links on our site.

12. Marketing Communications and Opt-Out

With your consent, we may send you promotional emails, text messages, and other marketing communications about our menu items, special offers, seasonal promotions, and loyalty program updates. We comply with the CAN-SPAM Act and all applicable regulations governing commercial electronic communications.

You may opt out of receiving marketing communications from us at any time by:

• Clicking the "Unsubscribe" link found at the bottom of any promotional email
• Replying "STOP" to any promotional text message
• Logging into your account and updating your communication preferences
• Contacting us directly at [email protected]

Please allow up to ten (10) business days for your opt-out request to take effect. Even after opting out of marketing communications, you will continue to receive transactional communications such as order confirmations, receipts, and account-related notifications.

13. Filing a Privacy Complaint

If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can attempt to resolve your concern:

• Email: [email protected]
• Website: pizzalucegrill.click

We will investigate all privacy complaints and respond within a reasonable time frame. If you are not satisfied with our response, you have the right to file a complaint with the appropriate data protection authority:

13.1 For California Residents

California residents may file complaints with the California Privacy Protection Agency (CPPA):

• Website: cppa.ca.gov
• Mailing Address: California Privacy Protection Agency, 2101 Arena Blvd, Sacramento, CA 95834

13.2 For All U.S. Residents — FTC Complaints

U.S. consumers may file complaints with the Federal Trade Commission (FTC), which enforces consumer protection laws including privacy-related issues under the FTC Act:

• Website: reportfraud.ftc.gov
• Phone: 1-877-FTC-HELP (1-877-382-4357)
• Mailing Address: Federal Trade Commission, 600 Pennsylvania Avenue, NW, Washington, DC 20580

13.3 State Attorney General Offices

Consumers in all U.S. states may also contact their state's Attorney General office to report privacy concerns or violations of state consumer protection laws. Contact information for your state's Attorney General can be found through the National Association of Attorneys General at www.naag.org.

14. Changes to This Privacy Policy

We reserve the right to update, revise, or modify this Privacy Policy at any time to reflect changes in our data practices, applicable laws, or business operations. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this Privacy Policy
• Post a prominent notice on our website informing users of the change
• Where required by law, send you a direct notification via email

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

If you disagree with any changes we make to this Privacy Policy, you should stop using our website and services and contact us to exercise your rights regarding your personal information.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. Our team is committed to responding to all privacy inquiries promptly and transparently.